Nowadays there are many people who use digital marketing as a tool either of there business or for there personal use. Digital marketing has changed the way people interact with people. Most of the people spend time only on their phones and less time with their families. Even when they are sitting in the dinner table they are using their phones. People in these times cannot live without their phones. They can also learn how to write a digital marketing proposal. People can learn how to develop a digital marketing strategy. The key features of a digital marketing strategy are value proposition, target market strategy and positioning.
A value proposition is part of a company’s overall marketing strategy. It is important to have a good value proposition because it is considered a value. It is important for the company to value its customers should they buy their product. It can be put as a business or marketing statement that a company uses to summarize why a consumer should buy a product or use a service. Example for a value proposition is Apple I phone.
Target market is when the marketing team customizes a message to the targeted group of consumers. Example of target market strategy is group on. Lastly after they get the feedback they do the positioning of brand.
Next we discuss about how marketers communicate with stakeholders. They can have a mentor or a small business relationship. They can have a set of goals defined. It is important to communicate with the stakeholders properly as this can lead to problems in the business.
To have a proper communication you need to have all information properly. Then you need to communicate the information correctly. Do judge the stakeholders value. Provide feedback to the stakeholders on the issues you have. And lastly keep a record of the communications with the stakeholders.
Nabeel 